He who holdsthe best ideas wins.

We train you on the mental models top founders use — until they become instinct.

[ field demo ]live capture

[ a note from the founder ]

Why I built Ida.

By eight I still couldn’t read, and they were already talking about medication. Nothing was wrong with me, I just needed to learn how to detangle the waterfall of ideas in my head.

A mental model does that. It takes the waterfall and collapses it into one idea you can actually use.

Ida is how you practice that until it becomes the way you see.

— ChrisFounder · Ida

[ status ]

Still in the lab. Almost out.

Ida is still in development — close now. In the meantime, join the email list: you’ll get updates as it comes together, mental models in your inbox, and first access when testing opens.

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