idaIda+
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Ideas are
living things.

We train you on the mental models top founders use — until they become instinct.

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[ for ]

Knowing a mental model is not the same as having one.

Ida is a training ground, not a library. You don’t read the models — you drill them, one at a time, until they surface on their own.

For the people who underline the framework and forget it by Friday.

[ a note from the founder ]

Why I built Ida.

By eight, the adults around me were talking about medication. I still couldn’t read, and the verdict was in: something was wrong with me, and I was probably doomed academically, from then through college.

Nothing was wrong with me. I just hadn’t found a person who cared enough.

Some people explained things differently — an analogy, a real situation — and suddenly it clicked. I thought they were dumbing it down for me. They weren’t. That’s what a mental model is: something tangled, collapsed into a shape you can hold. So I collected them for years — Gall’s law, Goodhart’s law, via negativa. I could recite them over dinner.

I just couldn’t reach for them when it counted.

A model sitting in a file is trivia. When a real decision was in front of me, not one ever surfaced on its own. I didn’t need another collection — I needed practice.

That’s what Ida is. Not a library — a training ground. It drops you into a real decision, lets you feel the model work, and brings it back until it becomes the way you see. If you’ve got a list of frameworks you never actually use, this is for you. Knowing was never the bottleneck.

— ChrisFounder · Ida
[ status ]

Still in the lab. Almost out.

Ida is still in development — close now. In the meantime, join the email list: you’ll get updates as it comes together, mental models in your inbox, and first access when testing opens.

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